When my firstborn arrived into this serene and peaceful household, my entire world was transformed into a warzone and funfare at the same time. He became the focus of my attention throughout the entire day and I live to make sure he is alright. I made sure his food contained just the right amount of nutrients, helped stimulated him with playtime, read to him, slept with him.

You see, offering cuddles and hugs is not the usual reward or privilege we got when me and my siblings were kids. Infact, it was quite unheard of. Sure, we had the usual dosages of “Good girl” and a hug but me and my parents never hugged as much as I hug with my kid. We can even go into a hug-athon when we want to. Hugging, kissing, hugging, kissing, hugging….etc.

Sleeping with my child came naturally to me and my husband. It felt so good to hold his hand or drape a careless arm over his tummy while we slumber. It’s so comfortable and proves to be a suitable and close-to-perfect setting for us.

Sure, I was warned about not being able to make him sleep in his own bed later on and stuffs but my need to sleep with my child supercedes those warning. I didn’t mind getting kicked in the face once too many times in the night. I didn’t mind getting jumped on in the morning.

Now, the problem is not my son. It’s me. My son can sleep perfectly fine without me.

Just because a publication is small doesn’t mean that getting your name in it won’t have great impact.

Trade on the reputation of the trades

Some of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal. Now I’m not talking about the trade publication for your profession - the only people you’ll reach are your competitors. Get yourself in the publications your prospects and clients read!

Don’t forget the Sewer Cleaner Association’s newsletter

It’s a great to get yourself in the newsletters of the associations your prospects in that niche belong to. Whatever your market is, you can bet it has a professional or trade association. Sure, their newsletters are “smaller.” But there’s nothing better or more tightly focused on reaching your targets - and no one else!

Offer yourself as a guest columnist

Unlike the major publications, which receive 100 times more material then they could ever print, smaller publications usually scramble to get enough content. Ask one of those industry publications, or your local paper, if they’d like a guest columnist to write advice articles on your topic. Or offer to answer “reader’s mailbag” questions.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele’s MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz

Lance Armstrong bracelets, the yellow rubber wrist bands inscribed with the motto LiveStrong, are tangible parts of champion American cyclist Lance Armstrong’s legacy. Diagnosed with testicular cancer on October 2, 1996, Armstrong battled with the disease and didn’t let it get in the way of his will to wear the yellow jersey once again to compete in the Tour de France cycling tournament. In partnership with sports apparel firm Nike, he started selling his Lance Armstrong bracelets for a dollar apiece, with the profits going to the Lance Armstrong Foundation to fund cancer research.

It is not so surprising to find that the Lance Armstrong bracelets have become a cultural phenomenon. Aside from being very affordable, people feel they are contributing to a worthy cause by buying and wearing the yellow bracelets. Add this to the fact that the wrist band is not difficult to wear as a fashion accessory. It goes along well with almost any attire: from your regular jeans-and-shirt attire to preppy to sports outfits. School children and teenagers think it is hip to be seen wearing one, and it doesn’t make a huge dent in their allowance to buy it. Professional athletes have been seen wearing them at sports events. Even corporate executives in power suits have taken to wearing these Lance Armstrong bracelets.

Made from rubber, it is similar to other cause-related bracelets that have emerged over the past years, such as those for breast cancer and diabetes. Many Americans collect these wrist bands, including the Lance