Let me begin by saying that when you boil everything down to the simplest of principles, you always have the truth sitting right there in front of you. Society has made such a game at converting all aspects of life in to complexities that confuse people to the point where they are deceived and far from the truth.

In the aspect of HEALTH, again, there is misinformation, deceit and pure fraud all in the name of POLITICS. You see, creating optimum health is quite easythat is when you know the TRUTH! You can not create optimum health when you have information that is either deceiving or misinforming. Just as a roadmap gets you to your desired destination, so too does an optimum health roadmap get you to an optimally healthy state of being.

There are numerous organizations that do not want you knowing this roadmap for creating optimum health. WHY? Simple because they would not exist and have the power and profits that they do. A healthy society is not conducive for organizations that prosper on people being sick. Thus, you have been brainwashed with health information that does not help you to be optimally healthy. How can I say this? EASYI live by a simple saying and that isThe Proof Is In The Pudding! Here is a secret that you can count on 100% of the time and you can use this little gem for all aspects of your life. It will always lead you in the right direction.

LIFE WILL ALWAYS

If you own a business you have probably thought about “information selling” whether you realize exactly what it is or not. Information selling is what you see when you pick up a trade journal in your industry and see someone wrote an article about some topic related to the industry and under that article is information about the author and how to contact him or her. Indeed this is now being done online and at least one gentleman; Christ Knight of EzineArticles.com has figured out the best way to do it and has a following of nearly 9,000 authors with 70,000 articles online about just about any subject or industry you could think of. In fact what has started out as a simple idea has blossomed into an Internet Category Killer. The authors of this club like group consider themselves stakeholders.

This new venue and marketing opportunity needs to be studied as it is an online business, which grew out of participation. There is an online e-commerce research department with the University of California at Riverside which studies consumer buying behaviors and online e-commerce and it might be wise to add this new category into their current studies. I bet a group there would be willing to assist and even underwrite the project. God knows such a website like EzineArticles.com has enough relevant data there to complete the study.

Such a research project would entail the psychological aspects of win/win Western Culture business methodology as it relates to the “Information Selling,” consumer

Advice about business and life often gets around to one of those “80-20″ rules. As in, “80% of your business will come from 20% of your customers or activities.” Here’s my twist on this for publicity and marketing:

Build no more than 20% of your publicity and marketing activities around yourself.

I know. Sounds crazy. “What else besides me would I showcase in my promotions?” a sane person might ask.

But hear me out. Think of all the advertising and marketing messages you’re barraged with all day. Do you welcome them? Do you feel, right now, like hearing from one more person, one more time, about how great their product or service is?

Well, neither does anyone else.

So there’s the problem with building your whole marketing or PR campaign around your credentials, or the superb service or product you offer. Sorry to break the news, but most folks just don’t care.

So the question becomes, what do they care about? And what should you build 80% of your PR around?

Here’s my simple to answer. You even knew it all along, because it applies to you too. Most people care most about one thing.

Themselves.

And that’s why any financial planner should build 80% of their publicity around what the prospect cares about.

Here’s what I mean: Your service helps people. You help them solve a problem, or enable them to delegate a task they’d rather avoid. Every day, you share and apply the highly specialized expertise and professional knowledge you’ve acquired over years.

So that’s what your PR should