Promotion for Professional Services Providers requires a different approach than for other types of business people. Here’s why:

* People buy professional services based on reputation, credibility and knowledge

* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service

* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledge

Low-Cost, No Cost PR strategies you can use immediately:

* Speaking engagements

* Guest columns

* Radio Expert

* Volunteering on charity committees; member of a charity board; pro-bono work for a charity

* Award submission

* Web Site

* Special Events

* Newsletter (e-mail)

* Publicity

How to decide which PR strategies are best for you:

* What do you feel comfortable with? I have an attorney client who doesn’t feel comfortable doing speaking engagements or radio shows, but likes to write. Then I have a motivational speaker client who loves to speak but hates to write, so he outsources the writing to me. I feel comfortable with writing and speaking, so I do lots of different P.R. activities to promote my business.

* What can you commit to? Newsletters, for instance, should be done on a consistent basis. Whether it’s weekly, biweekly or monthly, can you commit to a schedule?

* What are other professionals in your area doing? If there is already a coach offering radio expertise on the radio show you’d like to be on, that’s a tough sell for you. But perhaps you could offer to

Using public domain works to make money is certainly a good idea; however public domain works marketing might have you a bit confused. To understand how to both make money and market public domain works, you will want to understand what public domain means.

Public domain information includes works published before 1923, which includes a whole host of literary works, government documents and the like that are still used today. For instance, Shakespeare, Ben Franklin and other famous figures’ writings are available in the public domain free for the taking. Also, any work published in the United States between 1923 and 1963 in which the copyright was not renewed is also available in the public domain.

Tons of the information available in the public domain is still used in education and daily life. Because of this, there is still a market for these works. As a result, there is a market for individuals to take the information available in the public domain and sell it for personal gain. This is not illegal and is done by many individuals and companies. In fact, there are a whole host of businesses that are dedicated to this alone. Be careful, however, to make sure the information you are using and selling is available in the public domain because if you infringe on someone’s copyright there are some stiff penalties.

There are four types of public domain information that include works that copyrights have expired on, works donated to the public domain for public use, anything printed

There are a large number of digital camera accessories available in the market today. Even though you might have invested a few hundred dollars in your digital camera (although they are getting cheaper by the day), you should buy yourself a few accessories as well so that you can enhance the photo quality of your pictures and be able to capture anything that comes along in your daily digital life.

Software that can help you to organize your images properly is one of the essential digital camera accessories that you need. Remember the time when you returned from a vacation with your friends and you had over 100 images to organize? This is when you realize the value of such software.

There are a large number of such software apps available today. These include image-editing programs such as Photoshop Element 3 by Adobe. This program is an improved version of the older Photoshop Album and consists of some great image organizing tools. Then, we also have the Digital Image Suite 10 by Microsoft that has some cool features that allow you to very easily arrange your images in a particular order.

In addition to image enhancing capabilities, another problem that one faces is that normally digital cameras come with a limited data storage capacity. And when you are out vacationing, it is not always possible to keep on loading your pics onto your laptop (especially if you are trekking up Mt. Everest). So, one of the most handy of digital camera accessories is