After you read this article you will clearly understand what is surely the most important secret to building your fortune in mail order. So please take 10 minutes to avoid further loss of your time and money.

First, let’s address the most frequent mistake that mail order beginners make: failing to learn how the mathematics of mail order work. I’ll make it very simple. consider all the expenses involved in selling your product: typesetting and printing your advertisement; buying (renting) the mailing list; and finally, postage. This to name only the three main expenses.

Now, if you honestly think you’re going to get rich by selling a $10 or $20 product to a few names, you are in the wrong path. You certainly could get rich selling a single product. It has happened countless times. But most probably you won’t. Or let’s put it this way: your success would take several years. Anyway, that is not the way mail order works.

The only way you can and will accelerate your growth and soon make huge amounts of money is if you sell a RELATED LINE OF PRODUCTS. Do not hesitate one moment: the people who are making it really big in mail order are the ones that understand and apply this concept. The principle that lies behind this is that finding a customer is very expensive.

You sold something for $10 or $20 and then what? Do you forget about your new customer? No!! The true way to make money is, once you made

Often all the Web Surfer will see is your title, Your Title will determine if your article gets read or not. You can use these techniques together or in combination to get your articles read.

1 - Use Precise Numbers

Precise numbers seem more believable and less canned. Precise numbers working best. Here are some examples

There’s the old joke about the two buzzards sitting in a
tree overlooking a highway. One responds to the other, “Be
patient? I’m hungry. Let’s kill something.” Just like that
buzzard, it is not in the nature of most marketers to be
patient for business to grow. They want to go out and “kill
something,” too.

The trouble is that most marketers go after new business the
wrong way. They want to “take down” the new piece of
business using all the tools of the trade from advertising
and direct mail to cold calling and event marketing. This is
an expensive way to drum up business. Your existing clients
are just waiting to tell you about people they know who
could use your services, and then help sell you in to these
people they refer. Not only is this more cost effective, it
practically guarantees the prospects will share the same
characteristics of your best customers.

“OK, Harry,” you’re asking, “but how do I do it?”

The first rule of getting referrals: ask. When should you
ask? Let’s review.

- After your customer has purchased something from you is a
great time to ask. The new customer is pumped up about your
offering and you can harness that energy by asking for names
of others who could beneft from doing business with you.

- Upon delivery of your product or service is the next time
to ask. The benefits of your offering should be readily
apparent now, so you can remind the customer of the
importance of their referrals.

- Anytime you have personal contact with your customer is a
good time to ask. You are continuing to