Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Discontinuous Innovation

Discontinuous innovation is very closely related to radical innovation. In fact, the two are often interchangeable. There are three important methods of achieving discontinuous innovation and one important consideration:

a) Incremental innovations result in radical or discontinuous innovations. Small changes have big effects and the input of new knowledge can push thought into radical new directions.

b) Starting over or creative destruction. It is hard to improve on the ball point pen or the pencil. Years of incremental improvements have not yielded a significant change. Starting over with no past memory would perhaps encourage a paradigm shift.

c) Importing distant knowledge to affect the problem. Just as IT has influenced the way the publishing industry operates, so perhaps importing knowledge from a distant industry, such as laser technology, may help improve upon the ball point pen.

Finally, it may be that once an

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The Labor day weekend has passed, and I was lucky enough to spend one of the days on the Rogue River here in Oregon.

Not getting to be a “tourist” in my own backyard very often, we treated ourselves to an exciting day on one of the jetboats that travel down and up the middle section of the Rogue below Grants Pass.

This is a bit of a change in river travel for me, as my usual mode of travel is either in a driftboat, walking, or rafting.

The jetboats offer a fast lane adventure-usually for tourists with limited time, and looking for the “Readers Digest” version of exploration on the Rogue. We had company visiting and since fishing is not an interest of theirs, this was the perfect trip for them to get to know the Rogue River a little better.

First off, let me say the trip is really enjoyable and exciting, with even the old and young whooping and smiling enthusiastically as the jetboats go into their patended 360 degree spins that almost always leave the passengers soaked, giggling, and begging for more spins. In fact, if someone was to start an operation of “mad tea cups” that could spin endlessly up and downstream, they would assuredly be filled with happy customers.

Puking customers– but happy!!

The trips are also very informative, with the knowledgable guides/ boat drivers giving history, pointing out wildlife and entertaining everybody with some canned “diatribes” that you would expect from this form of river entertainment.

” Yeah, I once