The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of managers and leaders is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their organisation’s image, reputation and identity.

Business Review Weekly’s cover story “Future Leaders” editorial reported “new chief executives must have better presentation skills, for they will be required to perform in the electronic and printed media. Poor presentation will be perceived as a weakness in leadership, and arrogance or condescending attitudes will only be tolerated while the company is on top,” (BRW December 14, 1998 P.14).

So what is the best way to deal with the media to build and grow your business?

Well, I believe you should treat them as you would your best customer or client. All the rules that apply to dealing with customers and providing outstanding customer service should apply when you interact with the media.

Remember the media are very busy and the better you can help them by providing information, story ideas and leads the more effective you will be in getting your businesses name or story in the media.

My role with the Australian Broadcasting Corporation, as both a broadcaster interviewing key decision makers and as a manager providing editorial leadership for

John Grisham wrote a book called SKIPPING CHRISTMAS. Amazon.com
reports: “John Grisham turns a satirical eye on the overblown
ritual of the festive holiday season, and the result is Skipping
Christmas, a modest but funny novel about the tyranny of
December 25….”

My friend Dessa Byrd Reed, author of the poetry books THE BUTTERFLY TOUCH and SEVEN BRIDGES, prefers nontraditional holidays. She wrote in THE DESERT WOMAN that as a widow she often spends time with friends over the holidays, take trips, or simply goes out to eat on Christmas (not necessarily turkey). It’s easy to see why, especially if you grew up with traditional Christmas expectations of warmth, family, and usually, expressions of faith. Christmas is under attack in this country. I think it was my high school AP Government class that asked us about cases involving removing Nativity scenes from public places. At the risk of revealing my ripe old age of 32, that was in 1990.

First we had the trend of saying Xmas for Christmas. Then
Christmas sales started way back before Halloween. Now, the
holiday season is more about parties, overeating and drinking,
and commercialism than expressing spirituality, in particular
and especially the Christian faith.

The secularists don’t much like church, whether because of
parents who used religion as an excuse for too-strict
disciplines (or hatred and prejudice), drug trips in the ’60s, or fanaticism (never mind that Christ welcomed everyone). This secularist attitude got wonderful treatment in a recent episode of “Jack & Bobby” co-created by Brad Meltzer, bestselling author and a friend.

When we try to kick

It begins as an idea — a company name, a business venture, a personal project. You research available domain name options, choose the one you want, and finally register it. Or perhaps the perfect domain was in use before, and you register it after it completes the domain deletion cycle.

After going through the selection and registration process and then using the domain to brand your business, do you want to risk losing your domain?

Of course not.

THE LIFE CYCLE OF A DOMAIN NAME

To avoid losing a domain after you’ve registered it, let’s look at the stages that each domain goes through.

It’s available

When you look up the domain in Whois records, it’s available for registration. It may never have been registered before, or it may have already been through one or more domain name cycles.

It’s active

Someone has registered the domain for the current time period. Domains can be registered for a minimum of one year and up to 10 years at a time. Some country-specific domain name extensions (e.g., domains ending in .uk and .au) can be registered for only shorter time periods. When a domain is nearing the end of its active period, an email notification is sent to the address in the record for the domain name registrant.

If the registrant renews the domain before it expires, it stays active. Otherwise, the cycle moves to the next stage.

It’s expired (on hold)

A registrant had the domain name registered but didn’t renew it before the expiry date. The domain name registrar may hold