The source of frustration addressed in his article may be all
too familiar if you happen to work at an Internet-based home
business which relies on personal relationships and/or teamwork.

I am often contacted by members of my business team with a tale
of woe regarding a lack of response from their affiliates. It
typically goes something like…”I send out lots of emails to all
of them and I very rarely get any response. What am I doing
wrong”.

If your particular internet business involves selling well known
branded items, personal feedback is not an issue. Visitors to
your website (potential customers) are primarily interested in
selection, availability, and price. If it is a returning
customer, then you can also throw customer service into the
equation. Once the desired item is selected, your mouse does
all the “talking” without any human interaction involved.

However, there are many types of internet-based home businesses
where feedback and interaction are quite important and getting an
affiliate or business team member to communicate with you is a
definite objective. It’s not at all surprising that this can be
a challenge when you stop to think that what you are trying to do
is initiate a dialog between two complete strangers who have
never even seen each other.

Heavily branded websites like walmart.com or amazon.com are
household names and carry an implied trust with visitors.
However, the vast majority of websites are not well known and are
found and visited as a result of searches performed by search
engines. In these instances, the visitor is probably arriving at
the website for the first