A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.

Your coach is number one on Google and 35 other search engines with the key words, “book coaching.” While web site hits were high, I noticed a below 2% conversion rate for one top eBook. The culprits? My homepage headlines lead my visitor to the book’s sales letter. My sales letter lacked enough benefit-driven headlines and benefits to convince people to buy.

Ways to Reach your Web Site Sales Dream

Test your web site headlines and web home page content to be sure your sales message is strong.

Through email, send a casual marketing survey. Send different Web site parts such as each headline that takes the visitor to the sales letter or the sales letter itself to your friends, business associates, other writers, and editors.

Say, Dear friends and Associates, “I need your brain.” My Web site is not selling this product or service (name it) well. Let me know what phrases or benefits convince you to take out your credit card and buy my product? Will you rate each of these parts?

1) Home page and sales letter headlines. Includes four or five varieties of one headline. Ask your associates which headlines convince them to look further at other site parts or buy your product or service. To make things simple ask them to vote from